In-Store iPad App for a Premium Lighting Brand.
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Context & Role
Reactivating an in-store POS device that retailers had stopped using.
The brand placed iPad stations in stores so customers could browse the lighting collections on their own, especially when sales staff was busy. The original app was outdated and dealers had stopped using it. As lead designer for UX, UI, and prototyping, I had to revive the M-Series experience on aging iPad 2 hardware.
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Approach & Decisions
A self-explanatory product book built around the language of light.
Premium lighting sells through atmosphere, not specs. I designed a guided browser that lets visitors enter and exit at any point, moving from M-Series families into specific lights, materials, and light scenarios. The dark UI gives products visual weight. The brand typography matches the website for brand recognition.
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Outcome
A self-paced experience that complements the sales conversation.
Dealers put the iPad stations back into active use. Customers could explore the M-Series on their own when staff was busy or when they simply preferred discovering at their own pace. The app became a reliable second touchpoint at the POS, complementing the sales conversation rather than replacing it.
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More Work
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Other projects from my portfolio, spanning different industries and challenges.
